Welcome to Whiteline Digital Media
We are a dedicated independent Australian broadcaster that strives to promote the Australian road transport industry positively. Based in Canberra, we travel extensively to produce the high-quality videos our clients deserve.
Creative solutions to boost your valuable projects
We are a modern production company with ‘old school’ values dedicated to informing the community about sharing the road with heavy vehicles. We are passionate about stories from our industry and want to preserve them for future generations.
When it comes to road transport, we have the experience and understanding to produce quality Corporate Videos for our industry.
We’re not just about transport.
Our journey has taken us from the early days of weddings to martial arts instructional videos, event videos, and broadcast television. Whether you have an OHS video you want to promote, need to train or educate people, or want to showcase your identity to the world, we have the expertise to help. If you’re planning to stream a live event to your members, clients, or the world, we can handle that too. Above all, we listen carefully to your needs and goals, ensuring a tailored and effective solution that truly meets your expectations.
What we do
Program Production
Our experience in broadcast television has led to the creation of our successful program, “Truck That”. This program, led by our Executive Producer, has demonstrated our ability to produce engaging and impactful content in the transport industry.
The career of our Executive Producer has been split between road transport and television production. Therefore, we have a strong program bent. His formal training occurred through the British Institute of Videography and the BBC in the United Kingdom. In Australia, he worked as a freelancer across all television networks, followed by a time as a production/commercial camera operator for a major network and, subsequently, the Australian federal government. This exposure to production across many genres allowed him to hone his creative skills finely. Subsequently, the Whitelines program, ‘Truck That’ with Industry advocate Rod Hannifey, was a huge success, garnering much discussion across the transport industry.
Gary McDonald, Steve McCarthy and Chris Yen on the Fishing Australia shoot in Tasmania.
Janene Manwaring and Steve McCarthy are away on assignment at Thredbo NSW covering the bushfires
Ultra-Portable
In the past, web videos often had poor quality. However, all our videos are shot and edited in 4K Ultra High Definition resolution, guaranteeing superior quality, even after they are rendered for web-based viewing.
Corporate Production
From induction videos to OHS compliance videos, the team at Whiteline Digital Media can bring your vision to life. With a background in broadcast programs and commercial production, we have the experience and expertise to create high-quality corporate videos for any industry. We can assist you if you need to promote an OHS video, train or educate individuals, or showcase your company to the world. Additionally, if you want to livestream an event to your members, clients, or a global audience, we can do so. We take the time to understand your requirements and objectives and provide valuable insights on how we can work together to achieve them.”
Chromakey
Our in-house studio has greenscreen capability to have your image on any background.
Chroma key involves filming actors and objects in front of a flat-screen of a single colour. This screen is usually blue or green, hence the chroma key is often referred to as a ‘blue screen’ or ‘green screen’ effect.
During editing, computer programs are used to remove and replace parts of the footage.
Remote Capable
Having spent many years touring with various shows, we have decided to invest heavily in a vehicle that will enable us to be self-sufficient in remote locations. Our Toyota Landcruiser build is coming along nicely and once finished will allow us to travel remote and maintain our equipment on outback shoots.
Our craft is storytelling, entertainment and technology. Our passion is quality video, road safety, and Australian road transport.
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Our Team
Our team all have full-time jobs and come together to ensure our content is relevant and effective.
Stephen McCarthy
Executive Producer
Stephen has spent many years in the road transport and also the broadcast industries.
As a driver, which was his first love he cut his teeth through the early 80’s on the Hume Highway before moving over to running express services between Sydney and Perth and later between Adelaide and Darwin. This gave him the time to think about how the general public should be aware what it takes to carry this country. Thus in essence at least the idea of Whiteline Television was born all the way back then.
Bruce Dodds
Presenter/Driver Advocate
Bruce is the latest member to join our team and comes with many years of experience within the transport industry and driver support services. Aside from the obvious promotion of Road Safety, one of Bruce’s strongest passions is surrounding drivers’ mental health and wellbeing. Bruce has successfully advocated for drivers during several enterprise bargaining negotiations. Bruce knows the industry well and we are looking forward to his contributions going forward.
Sarah McCarthy
Operations Manager/Presenter
Sarah works full time in the Australian Public Service and assists with the day to day running of the business whenever she can. Sarah also ensures that everyone gets paid.
Rod Hannifey
Road safety Advocate/Presenter
We first teamed up with Rod in 2016 and continue to support him in his advocacy for the Industry. Rod has worked tirelessly to promote road safety awareness and sharing the road with the general public. Appearing on regular radio shows and representing drivers and operators at many forums, Rod’s passion for the industry is unquestionable.
Our purpose built edit suite at our Canberra studios
Our greenscreen capability means that we can work with you to build your digital studio or place you in any environment you wish to be in whilst on camera.
Hardware and Software
Whilst we are very familiar with hardware and software from many companies, we particularly utilise and support Blackmagic Design which is an Australian company operating in the broadcast and cinema production space, RODE sound equipment another Australian company, Canon and Rokinon lenses and also DZO digital cinema zoom lenses. Sennheiser, Sony and Audio Technica round out our audio kit with TILTA and Miller looking after our camera support.
Organisations we’ve proudly worked with
